Trend: Online TV on the Rise in Canada

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SRG released a study that reveals a growing trend amongst Canadians to watch TV online as broadcasters are making more of their content available. In fact, according to the study, 41% of online Canadians have said they have watched a TV show via the internet at some point, and half of those are regular online viewers. Interestingly but not suprisingly, 70% are viewing short video clips on a regular basis. 

Its obvious that video is becoming a huge part of the online experience. Broadcasters are aware of this and have increased the number of streams as well as improved the viewing experience over the past year. 

The most alluring statistic for me is the growing number of visitors to broadcast sites like Globaltv.com, CTV.ca, and CBC.ca that visit mainly to watch TV online. If that is the case, are we seeing a growing trend that will inevitably breakdown the traditional scheduled programming model and be replaced by online VOD? I sure hope so! [via Media In Canada]

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